What is Digital Marketing? Explained in Simple Terms

Statistics show that for every $1 you spend on email marketing you can expect an average of $42 back. This means that email campaigns are one of the most useful tools for increasing sales. Let’s say you’re two sisters that own a small SMS customer support consultancy business. You shouldn’t create content pretending to be a multinational organization, or act as though you’re something you’re not. Cardinal is a healthcare performance marketing agency focused on driving growth for multi-location healthcare groups.
Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers. Internet marketing is an all-inclusive term formarketingproducts and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising. Paid digital advertising specialists are the pros behind those targeted ads that find you right when you need them. They use data to make smart decisions about creating and targeting ads to the perfect audience—and staying on budget in the process.
As you know, people head to a search engine when they have a question. Advertising on the search engines gives you the ability to reach people at the precise moment they have a question or need. A CPC campaign usually costs between $0.50-$2.00 per click, while the average cost of a CPM campaign is about $11. If this digital marketing summary has you interested in learning more about the lucrative opportunities available in the field , look no further than our upcoming Digital Marketing Blueprint.
Capture your customers’ attention and create a buzz in the online community with captivating, SEO-optimized video content. We’ve got you covered from location scouting and scriptwriting to motion graphics creation and video editing. Create a presence on social media as mobile users spend most of their screen time on social media platforms. Some technology deployments sped up in response to the effects of COVID-19, when marketers doubled down on martech to accelerate incomplete digital transformations. Technologies such as event-triggered marketing, mobile wallet marketing and MMHs progressed more quickly toward maturity.
Although mobile marketing is a powerfully dominant domain of digital marketing (Cheng et al., 2013), this area is yet to be explored. Social media is only one facet but is still one of the most prominent aspects of digital marketing. With all of these social media platforms, advertising plays a huge role.
For content marketing to be effective, you need to ensure that it meets a certain standard of quality. Content marketing is about publishing shareable content either in the form of blog posts, white papers, reports, webinars, or guest blogging in popular publications in the same niche. There’s a lot of competition making it difficult to reach your target audience at a cost-effective rate. Traffic is targeted consisting of people interested in the topic, products, or services your page is about. It’s more cost-effective than PPC or social media ads, especially in the long run. Online businesses basically live at the mercy of Google, Bing, Yahoo, and other search engines.
Creating more regular communications with customers and enabling organizations to engage with customers by providing informative, educational content and promotions helps keep customer attention. Of online users count on social media when making a purchase decision. Regardless of what type of content you share, at the end of the day, your goal should be to demonstrate expertise. That expertise generates trust between your brand and its audience, creating a smoother path to purchase when the time comes. Social media marketing involves the many strategies that go into connecting with audiences across social networks, like Facebook, Instagram, Twitter, LinkedIn and others. If you can’t say for certain, it’s not your memory that’s lacking.
The cost for intermediate digital marketing can be several thousand dollars per month. Search Engine Marketing — SEM leverages paid online advertising to increase website visibility within search engines. With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. As noted above, marketing was traditionally done through print and broadcast ads . The following are eight of the most common avenues that companies can take to boost their marketing efforts.
It’s essential to begin engaging your audience as early as possible. Making a connection at the first stage of the buyer’s journey helps push the lead through the customer funnel. Using digital marketing allows you to accomplish that from start to finish and at every point in between. Generally, you will follow through with that strategy until completion, allow it to take effect, and then judge its results.